ALEXANDER MAAG
Selected work
Cinematography & fashion films — Zurich

Cinematographer in Zurich.

Fashion films, fragrance films and moving portraits — short, cinematic pieces where every frame has to carry a feeling.

Still from the fashion film Ohlala: red stars and stage lightOhlala
01

Every frame. A feeling.

I come to film from photography, so I compose every shot as if it had to stand alone. Red stars and stage light backstage, a face with no script, a scent told through what it does to someone — rhythm and light do the talking.

02

Stills and motion from one eye

Because I work in both disciplines, a film and its campaign stills can come from the same day and the same vision. We define format, length and crew together for each project.

03

What a project can include

  • Fashion and beauty films
  • Fragrance and product films
  • Portrait films for artists

Selected work

Tell me what it should feel like.