ALEXANDER MAAG
Selected work
Fashion & editorial photography — Zurich

Fashion photographer in Zurich.

Editorial images for designers, magazines and creative directors — built on real light, real people and a garment allowed to move.

Model in a liquid-gold hood in front of a glowing red signGolden hood
01

Clothes, but with a pulse

I treat a fashion story like a scene from a film nobody has shot yet. A hood of liquid gold under a red sign, knitwear on tiptoe, mesh catching a single lamp — the garment matters, but what stays is the attitude of the person wearing it.

02

How a shoot comes together

Every project starts with a conversation about the feeling you want to leave behind. From there we shape light, location and casting together — in the studio, on the street in Zurich or wherever the story belongs. Scope, team and timing are agreed for each project.

03

What a project can include

  • Editorial stories and lookbooks
  • Campaign key visuals
  • Stills alongside a fashion film

Selected work

Tell me what it should feel like.