ALEXANDER MAAG
Selected work
Luxury & fragrance campaign photography

Fragrance campaign photography.

You cannot photograph a scent. You can photograph what it does to someone — and that is where a fragrance campaign begins.

Fragrance bottle held up to the lightAin't Gonna Lie
01

Bottle, skin and shadow

A wrist in deep monochrome, a ribboned box held like a confession, glass catching the last light of the evening. I build fragrance images around gesture and darkness so the bottle never feels like packshot — it feels like a memory.

02

From my own fragrance work

Fragrance is also personal for me: SCENGE is my own fragrance venture, and its film Scenge Alpstein is part of this portfolio. The same care goes into every campaign I photograph or film: stills and motion that share one mood.

03

What a project can include

  • Campaign stills and key visuals
  • Short fragrance films
  • Imagery for launches, social and print

Selected work

Tell me what it should feel like.